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The Multiple Activation Key shows on the download page under the "Product Key" column and needs to be copied as the package is downloaded.
Click View to view the current key.
Windows 7 will need to be fully activated using the MAK key before the promps for Genuine Windows will go away.
Also see Converting KMS Clients to MAK Activation at http://technet.microsoft.com/en-us/library/ff793408.aspx regarding the Windows Intune supplied keys.
If the 64-bit version of the Windows 7 Enterprise Upgrade fails to appear, reference 2694348 for information on how to find the ISO file for the upgrade.
Keywords: kb, vkb274