FP2000: Some FrontPage Content Scores Low w/ Some Search Engines

Some search engines rank your content lower in the search results than you expect.

This behavior occurs because some of the FrontPage templates place the <TITLE> tag below the <meta> tag. Some search engines expect to find the <TITLE> tag before the <META> tag. Therefore, some search engines rank your content lower if the <TITLE> tag is found after the <META> tag.

The following FrontPage wizards and templates place the <TITLE> tag below the <META> tag:

• Homepage Template
• Personal Web
• Corporate Presence Wizard
• Tutorial Web

To work around this problem, open the page in the Page View of FrontPage. Click the HTML tab and move the <TITLE>. . .</TITLE> tags to the top of the page.

You can place the <TITLE> tag at the top of a page. This is an accepted practice. Generally, keywords placed within the title tag have greater importance in relation to how the search engine scores the page. Greater relevance is given to keywords that appear closer to the top of the page.

For more information about improving your score with a specific search engine, contact the consultant for the search engine.